It is fair to say that AI has taken the world by storm. Don’t agree with us? How many times do you use the voice assistant (e.g Siri, Bixby, Alexa) on your phone to perform your daily operations? Can you imagine a smartphone without a voice assistant?
Probably not, right? AI technology has quietly embedded itself into our lives at many points.
The technology not only significantly reduced the decision time, but it had a phenomenal ability to work without breaks or interruptions. Machines powered with AI technology are dependable, error-free, and fast- in other words, they truly revolutionized the world in every sense of the word. From virtual shopping assistants to navigation and robotics, Artificial Intelligence has various implications in every field and digital marketing is no different.
AI has made the digital marketing process more targeted, efficient, and productive, offering a much higher ROI (return on investment). But in case you are still confused, here are some applications of Artificial intelligence in the field of digital marketing.
Online Advertising
Online advertising is one of the most crucial aspects of digital marketing. Today, almost all ad platforms incorporate artificial intelligence to regulate the advertising campaigns. From ad exchanges to third-party networks and relevant customers, big platforms such as Facebook, Instagram, and Snapchat use artificial intelligence to reach the most targeted customer.
The process is so seamless, and the algorithm is so efficient that sometimes the targeted customer doesn’t even feel it consciously. Have you ever searched for a T-shirt on Instagram only to see ads about casual wear and T-shirts? That’s the AI algorithm at play. It closely monitors your searches, likes, and preferences and then shows you specifically targeted ads.
Web Designing
An attractive website offers a lot of potential benefits when it comes to digital marketing. Customers are more likely to visit your website if the design and layout are convenient. An alluring and professional website also helps with positioning.
Keeping all these in mind, web designing can indeed be a daunting task. However, Artificial intelligence is here to ease the job. AI web designing makes use of artificial intelligence to create the best possible website by implementing design principles, correctly identifying requirements, and curating a personalized design for each website tailored to your needs.
Content Generation
This is an era of constant digital stimulation. Interactive screens are virtually everywhere, so ironically it is getting more and more difficult to hold your client’s attention.
Digital marketers need to struggle and come up with unique content that sparks that hold the attention of their targeted customers. However, there is a need for constant content generation. Amid these circumstances, AI technology can be your best friend. There are plenty of tools in the market that use Artificial intelligence to curate effective, catchy, and plagiarism-free content for you. Many of these tools also help you rewrite the articles to avoid plagiarism. In addition to this, such tools also help to optimize your content according to SEO rules so that your website improves in ranking.
Although the initial cost of such tools could be high, they offer long-term benefits which reduce your digital marketing costs in the long run. For example, once your website is ranked, your digital marketing costs would plummet drastically.
Email Marketing Campaigns
Like we have mentioned before, it is becoming harder to hold the attention of your targeted customers with constant stimulation. Mass email marketing campaigns usually sound too robotic and lack the personalized interaction. This results in subscribers usually skipping your emails, or worse, unsubscribing to your emails.
AI technology allows you to curate personalized emails that are tailored for each of your subscribers. The technology closely studies the behavior and interests of your subscribers to drive effective conclusions from the data and act accordingly. It creates the most effective emails for you that will resonate with your customers on a more individual and personalized level. Thus, your subscribers will be more likely to read your emails and learn what you want to tell them, instead of just tossing your email into the spam folder.
Optimizing Voice Search
Remember when we mentioned Siri and Bixby at the start of this article?
Well, optimizing voice search has become an integral part of digital marketing. More and more customers now opt to use voice assistants when they want to search. In fact, it is estimated that by the next few months, 50% of all searches will be voice searches.
So, if you own a business, it is in your best interests to ensure that your content is featured in the Google snippets, which is essentially the only answer your customer will get via a voice search. AI tools help you optimize your content and increase traffic to the point that your website is ranked. Once this is done, you can reap the benefits for a long time.
Personalizing User Interactions
Numerous surveys have revealed that as many as 41% of US consumers simply abandon a brand that lacks personalized interactions. These statistics shouldn’t be surprising considering that such personalization helps to build trust in the mind of the customer. And with online shopping, trust is everything.
AI technology helps to match ad space to the most relevant content. In addition to this, many websites now require you to enter your name when you subscribe. Consequently, all emails are addressed by your first name to emphasize closeness and build trust. Some of these tools are so specialized, they can act effectively without any human intervention at all!
Conclusion
To conclude, AI has widespread applications when it comes to digital marketing. From curating tailored-made content to email marketing campaigns, it has truly changed the game!
