We know why you are so excited about email marketing. It’s the 122 percent median ROI this online marketing strategy generates – a staggering FOUR TIMES higher than other marketing strategies! Indeed, you can execute a full-fledged sales channel through email marketing alone. But you need to get into the ‘bulk business,’ i.e., give the campaign enough opportunities to succeed. How can you do that?
Generate more and more highly qualified and relevant leads for your business! And that’s precisely why you will have to push yourself to create a HIGH-QUALITY email list QUICKLY. We wanted to create a standalone piece of content to share the top ways to build an effective email list in no time. Let’s get started!
1. Double down on giveaways
People love incentives. You might want to tap into this instant list-building opportunity by offering lucrative giveaways. Develop a hot giveaway, and people will want to check it out. Since giveaways can go viral in no time, we recommend you to create an ‘offer your target audience cannot refuse.’ You can use tools like KingSumo, RaffleCopter, or even WordPress to create them. However, you will need to have at least a thousand relevant email subscribers to start with.
2. Create gated content
Gated content is a valuable piece of content or information that users can access when they share their email addresses. You can hide some crucial part of the blog content or the entire blog post and ask readers to share their email address to access them. However, you will need to create a mind-blowing hook to make content locking work for your brand.
3. Encourage action with discounts
We all love discounts, don’t we? It is a massive trigger that can put your audience in action and encourage them to make a decision. Share the discounts and coupons in exchange for their email addresses! And the process is simple – you will reveal the code only after users share their email addresses. This is an excellent way to boost conversions, especially when the prospects are in the final stage of the buyer journey but needs a little push.
4. Reach out with cold emails
Cold emailing is the tactic where you approach people who have no prior interaction with your brand or offer. Since you target people with whom you have no relationship, the probability of your email marketing campaign turning spammy increases. The best way to use this idea (without getting reported) is by niching down. Make your incentive crystal clear – mark the benefits and use a 2-step opt-in process. Connect with us to know how to execute a solid cold email marketing strategy!
5. Content upgrades as a bonus
Content upgrades generate results when you push the right offer at the right time. These are nothing but ‘bonuses’ to the content your audience is interested in. Content upgrades can be offered in the form of:
- Free tools
- Secret podcast
- Checklist
- Worksheets/templates
- Design assets
- Related content
- Free services for one month
- Download printables
- Transcripts
You can offer the bonus content in exchange for a visitor’s email address. This is a simple and highly effective way to build an email list since you only add more value for your prospects.
6. Build converting capture forms
Do you get consistent traffic on your website? Why not use it to generate an email list? Use on-page widgets to put user-friendly capture forms on your site. You can put the capture forms on landing pages, homepage, service pages, and blog posts too! Buffer noticed a 100 percent increase in newsletter subscriber count when it used multiple sign-up forms on its website. However, you would want to avoid using ‘interrupt marketing’ tactics like interstitial pop-ups to make this idea work.
7. Leverage social media for growth
Social media can quickly help you reach your future email subscribers. All you have to do is put CTA texts and buttons on your social media pages. We will discuss CTAs in a moment. You can generate an email list for free if you push the newsletter in every post, social media bio, and customer interaction. We also suggest running social media advertising to generate leads for your business. Couple the paid ads with giveaways and build your email list in no time.
8. Conduct free webinar (solve problems)
As email marketers ourselves, we love webinars because of their ability to generate a strong bond with prospects without breaking the bank. People will want to check out your offer if it is relevant to them. Indeed, you will need to partner with people that have credibility. You will increase the credibility of your solution as well as the webinar when you have an expert teaching or sharing results with your audience. But, that will only happen when you conduct webinars to SOLVE and not to SELL.
Conclusion
We recommend starting with a couple of ideas and generating quality results. Once you start getting positive results, put the pedal to the metal and execute the rest of the ideas!
However, if you ever find it hard to generate an email list, always remember that you are a phone call away from boosting email marketing revenue for your company. Connect with our friendly email marketers, and we will set things up for you in no time! Loved reading this content? Don’t forget to check out other informative posts on the blog!
