Picture Credit: OYO Rooms
In the wake of the second wave COVID-19 in India, OYO Rooms launched a series of ads to introduce #VaccinAid. OYO Rooms is a hotel chain that positions themselves as the best hotel booking site in India. VaccinAid is a feature showing the vaccination status of OYO staff. As the world strives towards travel recovery, this feature is definitely a confidence booster for travellers.
However, the artwork of the ads seemed to be encouraging users to get vaccinated rather than building awareness towards the app feature. It is unfortunate that “VaccinAid” coincides with another campaign launched by UNICEF targeted at vaccinating the world against COVID-19.
All in all, the inconsistent messaging through the slogan and creatives is a no-no for us.
Picture Credit: OYO Hotels
Every jab bridges the gap.
In the wake of the second wave of COVID-19 in India, OYO Rooms launched a series of ads to introduce a new app feature – #VaccinAid.
OYO Rooms is a homegrown hotel chain that positions themselves as the best hotel booking site in India. VaccinAid is a new feature on their booking app designed to reassure customers. The feature shows the vaccination status of all OYO staff. As the world strives towards travel recovery, this feature is definitely a confidence booster for travellers.
However, the artwork of the ads seemed to be encouraging users to get vaccinated rather than building awareness towards the app feature. It is unfortunate that “VaccinAid” coincides with another campaign launched by UNICEF targeted at vaccinating the world against COVID-19.
All in all, the inconsistent messaging through the slogan and creatives is a no-no for us.
