I see your true colors shining through. Are you singing the song as you look at this Faber Castell advertising?
We all remember simpler times when crayon and colour pencils used to dominate our waking lives. As young ‘uns with unlimited energy, a colouring tool is a brilliant way to keep us occupied. Translating the young imaginations to drawing is something that all of us relate to. And this is exactly what makes this advertisement so striking.
Upon first glance, anyone can relate to the simplicity of the design. It captures the heart of the design aesthetics that is innate in everyone. From a cute dachshund to the heroic fire fighting truck, this series of ads is as fun as it gets. The great thing about this advertising series is that it appeals to a wide range of audience from the young and old. As long as you are looking to unleash your creative streak using crayon pencil colours, Faber Castell should be your top choice.
An alternative perspective of the ad shows how the humble crayon pencil can achieve amazingly realistic drawings. With the right crayon pencil products, you have the ability to pay attention to the smallest details. The results speak for itself in these ads. Evidently, Faber Castell has crafted itself as a quality brand for stationary products.
To top it all, the slogan of choice “True Colours” is an absolutely fitting for the campaign. The potential and quality of the crayon pencils are realised through meticulous eye for detail shown in the images.
Source: Beautiful Life
