With so much talk around TikTok and TikTok marketing, businesses should take this as a sign to also include this platform as part of their marketing strategy for 2022. If you want to know more about the newest platform on the block, check out our article that dishes you the lowdown on TikTok. However, if you already know about TikTok but want more compelling reasons to jump on board, we have just the article to quell your fears as well. 

This particular article will delve deeper into the details of TikTok Marketing and share with you how to craft your marketing strategy to position your brand favourably amongst its users. On the surface, the TikTok platform may seem awfully similar to Facebook and Instagram. However, the platform actually offers unique features contributed to its enormous growth in such a short period of time. Thus the marketing strategy and approach on the platform is also rather unique. This article aims to guide you with strategic tips as you start using TikTok to broaden your digital marketing portfolio.

 

TikTok Tips

1. Select Relevant Hashtags

Similar to a lot of the existing social media platforms, hashtags are used as a means of organising and categorising content. Users only need to click on the search bar within TikTok to find a list of videos that have been sorted according to the trending hashtags of that time. Thus, being more selective in the hashtags used will contribute to a better performing post. Some benefits of using hashtags for TikTok are:

  • Amplify reach
  • Identify and observe competitors
  • To get more followers

While relevant hashtags are important, one strategy you may want to consider to employ is the use of unique hashtags. Using popular keywords will result in your post getting lost in the slew of content. Therefore, you might want to consider using unique hashtags that help you to stand out. Also, do not start being spammy with the use of hashtags as this will take away from the effect of your videos. Do be mindful of the platform that you are posting in. TikTok does not work the same way as Facebook or Instagram.

 

2. Incorporate Current TikTok Trends

This might seem counterintuitive to our earlier tip, but sometimes it does help to be a part of the latest trends. Just keep in mind that trends are dynamic and ever-changing. There is no need to keep chasing trends if your brand is unable to keep up with it all. However, if there is a trend that fits the image of your brand, to try to participate and add in a unique twist that is indicative of your brand image.

 

3. Engage TikTok Influencer

Influencer marketing is born right off the backs of social media platforms. Thus. it is no wonder that social media influencers are a thing even on a relatively new platform like TikTok. Influencers usually work hard to build a trustworthy relationship with their followers. Thus it pays for a brand to work with an influencer as it bridges the gap between the end-consumer and the business entity. As a business, do not underestimate the powerful relationship an influencer may have with their followers. If you are careful with which influencer you work with, you may see engagement levels and conversions increase.

 

4. Engage With Post Comments

Similar to existing social media platforms, TikTok also encourages active and frequent user engagements. Starting a conversation via comments is a great way to start engaging with your users. A unique feature of TikTok is that its algorithm actually ranks the relevancy of the comments. It takes into account the number of likes each comment receives. Thus, be sure to leave comments that are engaging, captivating and insightful. Also, do take the time to also engage in posts from other accounts to stay relevant.

 

5. Post Regularly

TikTok loves accounts that uploads posts consistently. The more videos you have, the higher the likelihood of your post being “ranked” higher than other people. This simply means that the higher the frequency of your posts, the easier it will be for people to find and follow you.

 

Conclusion

As the newest social media platform, TikTok loves being the experimental and cooler version of the other more established platforms. This means that users are also able to experiment with the ways in which they approach the platform. In fact, TikTok users may even find your brand endearing for breaking out of the rigid, professional facade that you have maintained in other platforms. In any case, TikTok marketing is a force to be reckoned with and we encourage all businesses to start integrating it into their marketing strategies.