Are you hesitant about investing your business in TikTok marketing? Still uncertain about how TikTok can be part of your marketing strategy?
Don’t be.
TikTok is the one of the world’s third-biggest social network platform, following the ranks of Facebook and Instagram. It is growing at such an unprecedented rate that Insider Intelligence predicts that TikTok will arrive at 755 million users on a monthly basis in 2022. This prediction is formed following a 59.8% growth in 2020 as well as a 40.8% increase in growth in 2021.
As you can tell, TikTok has been growing very quickly over the last couple of years. If you are a business owner, jumping on the Tik Tok marketing bandwagon right now can be an extraordinary channel to grow your brand! The chart below shows the worldwide download of various apps in Q4 of 2021.
Source: Sensor Tower Data Digest
What Is TikTok?
TikTok is a popular social media application that permits users to create, share and watch 15-sec videos. Similar to Facebook and Instagram, users will enjoy a personalised feed, specially curated for them. The platform has a notorious quality for being addictive, which explains the high levels of engagement amongst its users. The beauty of TikTok allows its users of any skill-level to generate video content on their own. Additional effects can be easily added to the videos such as filters, background music, and stickers. To add to the appeal, users can even arrange for a collaborative content by creating split-screen duet videos even if they’re in different parts of the world.
Why Use TikTok?
Numerous business haven’t taken the opportunity to understand the way in which TikTok can function as an advertising channel. This ignorance could be because business owners they think the platform only has a “young” user base, which makes it limiting in terms of general reach. Contrary to this belief, TikTok is actually attracting in a wide demographic of user base. In fact, almost 38% of TikTok’s users inside the US are over the age of 30.
Thus this low business competition presents an enormous opportunity for you since you can reach many users for a relatively low cost
To further drive home the influence Tik Tok has, let us provide you with more compelling reasons why you should get on board with TikTok:
- TikTok is accessible in 154 nations
- TikTok penetration is highest in Asia, where over one third of users are aged between 16-64
- TikTok is a great platform to engage with younger audiences, encourage user-generated content, and partner with relevant influencers
- TikTok has seen a surge in celebrity users, particularly during the Covid-19 pandemic
How To Use TikTok?
On the platform, each user will see a specially-curated home feed called the “For You” page. This is the best way to watch new content and new users on the platform. TikTok populates this page with content that is deemed to be interesting for its users. Using this method, TikTok users can locate and discover new videos using hashtags powered by a specific algorithm. The working of the algorithm depends on variious factors such as :
- Users demographic settings (country, language, device type)
- User interactions (the types of video you engage with, the accounts you follow)
- Video data (hashtags, sounds, captions, etc)
As compared to other platforms, TikTok content has a decent shot at going viral as the platform selects interesting content with high engagement levels to be showcased on the “For You” page. This is why you see dance routines, practical jokes and challenges becoming viral very quickly. This is particularly so if a popular hashtag or popular sound is used in the video. Some of these videos have even managed to achieve virality on Instagram and Facebook. This cross-platform virality is a great testament for the power and influence TikTok has.
Conclusion
TikTok has taken the world by storm. The changing circumstances of the Covid-19 pandemic on different countries have frustrated people all across the globe. More people now are seeking validation and connection via social media outlets. This was fortuitous for TikTok and helped it to grow rapidly, surpassing the growth of their competitors such as Twitter and Snapchat. While the onboarding for businesses are slower than it has been for individual users, this is the golden opportunity for your brand to capture the attention of users. Brands and businesses who recognise this window of opportunity will reap the benefits ahead of its competitors.
