This campaign is clearly a fundraising effort by WWF to advocate people to help them save the world with just a few coins. By utilising coins to make up the shape of animals and the environment, WWF is trying to show that it does not take much to have an impact on the conservation efforts of the natural surroundings.
Unfortunately, we feel that while the campaign is innovative, it might not be the most compelling in terms of getting people to actually perform the desired action. The visuals used managed to depict the sad state of the environment and people are able to quickly relate the image to a fundraising campaign. This campaign is definitely a good reminder for people that the world is in need of our help. The message is clear that only a small amount of money is needed from each user in order to make a difference to the environment.
Source: Osocio
