Misu pet food is a new brand of pet food in Venezuela. The challenge this young brand faces in Venezuela is that many pet food brands have exited the market mostly due to the lack of support or are very expensive. Thus, Misu’s key selling point is that it offers quality dog food at low prices.
Wanting to stand out, Misu aims to create ads that are eye-catching while also emphasising its strengths through the animals that the brand is serving. For example, other than being man’s best friends, dogs are also seen as loyal protectors of your home. Thus, the design of the advertisement needs to illustrate this essential trait of the dog. It informs the users that just like regular appliances need maintenance, dogs also need the right type of care and concern showered upon them. The most basic of this would be in the form of food and nutrition. Feed your dog the best meal with Misu pet food and they will reciprocate their loyalty back to you.
Source: Commarts
