These “Hot & Spicy” KFC ads is actually an integrated campaign consisting of social media ads and OOH prints. No matter the format, what holds true is the ad’s uncanny ability to whet your appetite when you look at it. The visuals for the ad are so apt for its tagline. The clever compositions of the ads expands the creative artistry of the designer, while also sparking the imagination of the user. While the “Hot & Spicy” may be a classic flavour of KFC, these reimagined visuals are dramatically fiery and captivating all at once.
From hot lava to pyrotechnics in a concert, KFC’s Hot & Spicy Chicken is transformed into all sorts of flaming hot items. if you are a Game of Thrones fan or a Star Wars fan, you might also appreciate that the popular fried chicken appearing in scenes of your favourite shows.
The marketing direction for KFC Hong Kong shared her thought about the campaign “KFC has always been part of the cultural conversation, so the upcoming premiere was the perfect opportunity to remind customers that the best way to enjoy the show is by grabbing a bucket of Hot & Spicy to share,”. We don’t know about you, but we love the idea of having some KFC while binging on our favourite shows.
Source: Digital Synopsis
