Have you even been to a lecture or the theatres with a bad cold? Then you will surely understand the feeling of being the centre of unwanted attention when you start wildly coughing and sneezing. This cough syrup ad campaign nails that feelings of having all eyes on you for the wrong reasons. The awkward and embarrassing feelings captured very cleverly in a crowded setting.
Ad campaigns that are able to capture the emotional experience are very effective in engaging with audiences. Most people who find themselves in this situation tend to self-medicate, which is why the visuals for this campaign is spot on.
However, our only criticism is that not everyone might be able to understand the visual at first glance. Sometimes, a tagline helps to ensure that the campaign does not get lost in translation. It also ensure that the audience understands the purpose of the campaign.
Source: Trend Hunter
