Pests and pests management are generally disgusting things that the normal person does not want to think about. However, JWT Dubai has gone above and beyond in depicting these gross insects as beautiful and captivating by replicating them on the traditional Russian Matryoshka dolls. In doing so, these pests are seen as creative aesthetics that is sure to spark conversations.
The tagline “Where there’s one, there’s more” is also a clever play on the doll’s characteristic feature of being able to house smaller Matryoshka dolls inside it. Conceptually, we are blown away with the amount of thought that went into this campaign. The campaign was very well-executed from the art direction to the ad copy which complements each other very well.
This ad will surely make you pause and think about that lone pest that you might have caught in your home or office the other day. Was that a lone ranger situation or a Russian Matryoshka doll situation? Perhaps its time to engage in a pest management company like Boeker, just to be safe.
Source: Creative Bloq
