Landing page can keep your audience focused in a specific campaign which will most likely make them convert, with that being said results will show.

1.Clear Unique Selling point

A unique selling point is where you get to differentiate the difference between you and your competitor’s product. USP also allows you to focus on what message you are trying to convey and influence branding, copywriting and other marketing prospects.

2. Engaging hero shot

The image that you chose for a hero shot represents the visual of your offer. The idea is to get customers to understand and put themselves in while using your product.

3.Compelling benefits

With an effective headline and hero shot getting customer’s attention, the feature section provides more detail and information.

While introducing your product in the feature, it’s best to market them in a way how it benefits the consumer. This feature describe what your product or service does, while your benefits describe the value you’re providing. It is also recommended that writing a brief summary of each, and a few bullet points for clarity.

4. Social Proof

Having social proof is a powerful way of persuading consumers to buy your product. It illustrates other consumers that have tried and tested the product, a way to show that they have participated on what you have offered. This idea most likely to convert when they see others doing the same. Research also have shown that average consumer reads at least 10 reviews before buying a product. Include customer reviews, count of how many customers you had, awards from reputable organizations or expert testimonials.

 5.Strong Call To Action (CTA)

CTA is the conversion goal of the whole landing page’s purpose.

With poor CTAs are like “CLICK HERE” or “SUBMIT”,  it will divert users to exit the page. While a good CTA, it will tie to your Unique Selling Point and show what a visitor will receive in exchange for a click. It is also not recommended to have more than one conversion goal – but you can use different CTA as long as they achieving the same goal.